Born in Tehran, Iran, Pegah Pourmand discovered her passion for dress design at a young age, inspired by her grandfather, a renowned tailor and dressmaker for the Royal Family before the revolution. Pegah initially studied Business Psychology in Tehran, then moved to Kuala Lumpur, Malaysia, where she began her career as a model, fashion stylist, and social/digital media strategist. She later moved to Singapore to further her career.

In Istanbul, Pegah expanded her work as a TV presenter and actress, gaining recognition for her role in the award-winning film Don't Leave Me Alone.

In 2016, Pegah relocated to London, where she pursued further studies and career development in fashion, PR, and marketing. She enhanced her expertise with a degree in Fashion and Style from Condé Nast College (Vogue) in 2019, working as a stylist and creative influencer.

In 2021, Pegah launched her own fashion brand, LA PEARLIN By Pegah, which is accredited by the British Fashion Council. She debuted her seasonless collection during London Fashion Week in September 2021 and has continued to showcase her designs at London Fashion Week ever since.

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